Alcide De Gasperi University of Euroregional Economy in Józefów

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If you are interested to study in WSGE

International Science Seminar "Brand Communities"

WSGE wishes to invite all students for International Science Seminar  on "Brand Communities"
Speaker:  Assist.Prof. Selda BAŞARAN ALAGÖZ from Karaman, Turkey
Date: April 23rd, 2012
Venue: Józefów, Poland
Time: 11:00
 


 BRAND COOMUNITIES IN THE AXIS OF SOCIALIZING CUSTOMERS
ASSIST. PROFESSOR SELDA BASARAN ALAGOZ stressed on many key areas such as :

  • Brands loyalty
  • Product quality
  • Marketing Communication
  • Brand image
  • Product identity
  • Global market
  • Social customer and brand communities
  • Powerful market
  • Four phases of community relations:
    • Customer and product
    • customer and brand
    • customer and company
    • customer and customer

 For further details please click here